Keck School of Medicine of USC


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The BIR Lab has opened its doors and is proud to serve as one of the very few facilities in the Western Region to offer Ballistic & Sports Impact testing services.

AIMBE Congressional Briefing 2015

AIMBE Fellow Dr. Cynthia Bir briefed congressional staff in the U.S. House of Representatives on recent findings from her work on how the human body responds to impacts from sports, cars, and the military. Bir indicated that there is little research being utilized in equipment testing standards, with the exception of football gear. In this area, basic research can be applied to increase safety measures in order to reduce injury and medical expenses.

Cynthia Bir, PhD | AIMBE Interview

Cynthia Bir is an Emmy Award-winning biomedical engineer. That's right. Bir studies how sports and battlefield injuries impact the body and she applies this knowledge as a lead science advisor on ESPN's television series "Sport Science." Bir is a full-time Professor of Research in the Department of Emergency Medicine at the Keck Medical Center within the University of Southern California. She has consulted on a number of television series including National Geographic's "Fight Science," Stan Lee's "Superhuman," "Curiosity - Plane Crash," and a BBC documentary series called "The Indestructibles."

This interview is part of the American Institute for Medical and Biological Engineering's website initiative for STEM education: Navigate the Circuit (navigate.aimbe.org)

2014 BIR Lab Open House

We would like to extend a big Thank You to everyone who attended our open house on June 11th, 2014. We had a great turn out of over 60 guests including, faculty, staff, residents, students, and members of the community and industry. We are very excited to be "Open for Business" and looking forward to working with other departments at USC along with corporations and members of our industry.

A big thanks goes out to Dr. Sean Henderson, Chairman of the Department of Emergency Medicine, for the endless help and support in opening the lab.

Enjoy our "Champagne Toast" video below. Click below to read the full story, details, and before & after photos.

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